The year 2020 was very busy. Businesses were compelled to rapidly adapt to a world where nearly all transactions were conducted online as a result of the Covid-19 pandemic and its associated restrictions on gatherings and movement.
The pandemic has hastened the transition to the digital realm, but with it has come increased competition in the digital realm, especially in the realm of social media marketing.
The social media landscape pre-2021 favoured quality over quantity. In order to stay in their target audience’s minds, brands were releasing social media posts frequently (sometimes multiple times per day).
Unfortunately, customers are starting to feel inundated by brand messages as nearly every company turns its attention to social media.
Reduce the frequency with which you post on social media to increase your brand’s visibility in 2022. If it means posting less frequently, it’s better to spend time crafting in-depth pieces that truly benefit your readers.
Promoting your brand on social media can be time-consuming and difficult if you don’t have a dedicated team working on it.
It’s easy to get sucked in by the endless demands of social media, from content creation to audience engagement.
If you want to get more out of your social media efforts in 2022, you should start automating them with the help of the best social media automation tools.
Scheduled social media posts are uploaded to the appropriate accounts at the designated time, courtesy of social media automation. So, if you’re using Facebook as part of your marketing strategy, you can use SocialPilot to write and schedule posts in advance.
Blog & News
Mark Zuckerberg isn’t a regular Facebook user. According to Bloomberg, the 33-year-old CEO has a team of 12 moderators whose sole responsibility is to remove
It’s a classic irony that the only constant in social media is that it’s not constant. No one could have foreseen the resurgence of QR
There has been a shift in how we all use social media today as businesses and consumers adjust to a new normal following the disruption
