How To Create Snackable Content

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The key to building a loyal social media following is providing real value to your followers and readers at all times. One way to use visuals to accomplish these aims and drive traffic back to longer pieces of content while also having content for your content schedule is to create snackable content. Here I’ll go over some tips for making posts like these that will help you achieve your social media objectives and expand your audience.

What exactly is snackable content?

In other words, “snackable” content is short and simple to take in. Ideal for producing visual content for your social media channels, as your audience won’t have to commit minutes to reading or watching it. Making these bite-sized chunks can also help maintain a regular posting schedule. This tidbit of information can be used to

Intensify the tone of your brand
To increase clicks on longer articles
Advertise any kind of campaign, online or off
Frighten and amaze your listeners.
For better emotional resonance with your target audience

Try coming up with your own visual snackable content and exercising your imagination! Sharing a graphic that is both visually appealing and informative will increase exposure for your brand (and hopefully to like minded individuals).

Having defined snackable content, let’s move on to discussing how you can produce such material for your own social media accounts.

Quotes

As a rule, I revert to illustrating quotes, as audiences seem to always appreciate a well-chosen proverb. Your brand’s voice or the image you pair with your quote can both benefit from reinforcement. If you want to attract the attention of decision-makers in your field, you can also use quotes from prominent figures in your field, influential people in your field, or even your own company’s employees or CEO. To promote the event or a specific speaker’s session, you can use quotes from the speaker superimposed over a photo of the speaker. You can use excerpts from longer works, such as articles, white papers, or blogs, to generate interest in and clicks to those longer works.

Canva, Pablo by Buffer, and Phonto are just a few of the many free phone apps and web tools available to help you make quote visuals. If you want to find your favourite, try a few different things.

Infographics

Information graphics, or “infographics,” allow you to present a great deal of data in a relatively small space. Creating one of these pieces takes more effort, but it’s also very easy to distribute and serves as a fantastic traffic generator for longer works. Data visualisation can be an effective way to get your point across to your audience, especially in certain fields. If your primary piece of content is an article with a complex infographic, you may want to consider only sharing a small section of the infographic or making a second, simpler image to share and direct readers to the full graphic.

Suggestions and Instructions

This is a method that I have successfully employed for a number of my customers. I create a graphic for my tips and link back to them when I post them on my social media channels. You don’t have to link to any external resources for your quick tips to add value for your customer and build trust; instead, let your audience read and absorb the information on their own. Tutorials and product demonstrations are great ways to introduce your product and educate your audience at the same time. Keep in mind that providing value is one of the most effective methods of drawing in customers.

Videos (and Live Videos)

Videos are all the rage (and drive the most reach at the moment) (and drive the most reach at the moment). Get out there and show us some behind the scenes action or a tease of upcoming event on Instagram Stories, or get a Q&A going on Facebook Live. Make simple videos if you’re worried about making them. Below is a screenshot of a behind the scenes Boomerang I shared in my Instagram Story on set with one of my favourite clients.

Announce Upcoming Marketing Efforts and/or Products with Teasers

Snackable content can be used to build anticipation for larger-scale upcoming campaigns or a release. Provide a sneak peek for your readers. To get people interested in what you’re cooking up, you could, for instance, share a photo of one upcoming item on the menu (or a close-up detail photo) to promote your new menu. Send out a message once the menu is live, complete with photos of individual items, and encourage people to check out the full menu online.

Lifestyle

Finally, lifestyle content is arguably the simplest form of snackable content to produce and disseminate. WTF do I mean by “lifestyle”? Think about your buyer or brand persona. Know your demographic inside and out, including their age, interests, favourite hangouts, etc. In a way, the lifestyle content you create “brings to life” your buyer persona by showcasing their interests outside of your product or brand. Just as you would in any other relationship, you need to put some thought into your target consumer’s overall interests or personality traits before you can hope to connect with them. The people you’re trying to reach will feel more connected to you as a result. You can use either your own original artwork or pre-existing stock photographs. Here is a sample of a lifestyle post from my Instagram account that discusses social media marketing strategies for business owners and bloggers.